DOES YOUR HAIR COLOR MEASURE UP? DOES THE PROCESS FEEL ENDLESS—OR EXPRESS?
Only Perfect 10 has an advanced color crème with micropearls to target hair’s melanin, gently accelerating the color development process.
It’s a formula you’ll get exclusively from Clairol. And it give you all that high gloss hair color in half the time*
* vs. our leading permanent colorant
DOES IT DISRESPECT YOUR HAIR—OR BETTER PROTECT YOUR HAIR?
Get a one-of-a-kind dual-conditioning system with Perfect 10 from Nice 'n Easy. Our advanced color crème with built-in conditioners plus six weekly treatments of ColorSeal Intensive Conditioning Crème protects hair better while you color* - so there's less surface damage to your hair.*
That's week after week of high gloss hair color and smooth, shiny hair. Isn't it time you colored with care?
*less protein damage vs. leading permanent crème colorant.
DOES IT DRIP—OR COMB THROUGH ROOT TO TIP?
Fourteen openings to evenly dispense the no-drip color crème, just one patented PerfectColor Comb.
It effortlessly glides through the length of your hair, completely coating every strand root to tip – no matter how long or thick your hair may be.
ARE YOUR GRAYS A FRIGHT—OR OUT OF SIGHT?
Great gray coverage and gorgeous hair color. That's Perfect 10. Our advance formula is so fast yet so flawless, it takes just 10 minutes to cover even your toughest gray.
So you get 100% gray coverage – in the most beautiful, high gloss way.
A SMELL THAT WON'T RELENT—OR A PLEASANT SCENT?
Say goodbye to that overwhelming ammonia odor when you color – Perfect 10 pairs fruit and floral notes for a formula that simply smells better.
It's a high gloss hair color with less time spent. And all wrapped up in a better scent.
IS IT ONE OF 24 JUST RIGHT DESIGNER SHADES?
If the answer is yes, then your hair color must be Perfect 10, available in blonde, black, brunette and red. You'll get shade results that match the box. And glossy, gorgeous perfection that lasts up to 60 days.
That's Perfect 10 from Nice 'n Easy. No surprises. And no compromises.
THE SCIENCE OF PERFECT 10 HAIR COLOR 
An exclusive advanced color crème formula with micropearls delivers color in less time* and with less damage. And it gives you high gloss hair color with flawless gray coverage.
This breakthrough technology is the biggest advance in hair color in 50 years—it has 18 patents applied for and received the Royal Society of Chemistry Teamwork in Innovation Award. And it created the one and only Perfect 10.
"The development of Perfect 10 is the greatest
advancement for hair color in 50 years."
Frauke Neuser
Clairol research and development expert HOW PERFECT 10 WORKS Clairol research and development expert Frauke Neuser answers some frequently asked questions:
HOW DOES PERFECT 10 DELIVER HIGH GLOSS COLOR IN JUST 10 MINUTES?
Perfect 10 is the first product to use Clairol's breakthrough formula, which works so efficiently that it does the job in just 10 minutes. The advanced color crème with micropearls allows for fast penetration into the hair fibers. Once inside the hair, the unique combination of effective ingredients targets the natural melanin pigment and deposits the new color without reacting as much with the surrounding hair protein. The complete coloring process is accelerated and we can achieve high gloss color and 100% gray coverage in less than half the normal time.*
* vs. our leading permanent colorant
** vs. leading permanent crème colorant
WHAT ARE MICROPEARLS?
Micropearls are the color molecules that exist within Perfect 10's advanced color crème formula. Each shade of Perfect 10 contains a unique mix of different colored molecules and conditioning ingredients to create the desired shade. Perfect 10's advanced color crème with micropearls is what provides consumers with high gloss color in just 10 minutes.
WHAT MAKES THE FORMULA BREAKTHROUGH?
Perfect 10's formula is totally different from anything else out there. It's not just about one ingredient—it's the combination of new elements that makes it so exciting. It uses a unique lightening system—which is the heart of any colorant—to prepare the hair and speed up the color reaction, energizing color to move inside the hair, creating beautiful, high gloss color in just 10 minutes. It works at a pH closer to that of hair itself, making it gentler as it better protects** the hair surface. It contains a natural protein building block to deactivate damaging free radicals that are formed during coloring. It is this total package that makes Perfect 10 the first big color breakthrough in over 50 years.
WHY IS PERFECT 10 LESS DAMAGING?
Perfect 10 is less damaging** to the hair surface because of its unique advance color crème formula. Its active ingredients work best at a lower, gentler pH than most colorants, so Perfect 10 better preserves hair's natural protective coating, called the f-layer. In addition, we have shown that the advanced color crème reacts more selectively with the pigments inside the hair than with the hair itself, causing less surface damage**. On top of that, the ingredient glycine works as an antioxidant, reducing the effect of free radicals formed during coloring. And last but not least, Perfect 10's weekly ColorSeal treatment helps protect hair, keeping it smooth and soft.
WHAT IS SO UNIQUE ABOUT PERFECT 10? WHAT DOES 18 PATENTS MEAN?
Perfect 10 is the only product in the market that uses our patented AminoGlycine technology–;so it is totally unique. The huge number of 18 filed patents shows the level of innovation that went into this product. Some patents cover the effective ingredients that form the color in just 10 minutes. Other patents refer to the low, more gentle pH or the addition of glycine as an antioxidant. Yet other patents describe our unique PerfectColor Comb and the advanced color crème. So 18 patents really means we've put a lot of research, science and innovation into Perfect 10, to make it a truly unique hair color product.
WHAT IS GLYCINE?
Glycine is one of the ingredients that gave Perfect 10's AminoGlycine technology its name. It is an essential amino acid and one of the fundamental building blocks of hair and skin. Its function in Perfect 10 is based on the anti-oxidative properties of glycine—meaning that it controls and deactivates free radicals that could otherwise damage the hair structure during the coloring process.
WHY DOES THE PERFECTCOLOR COMB WORK SO WELL IN DEPOSITING COLOR?
The development of the PerfectColor comb was based on feedback from our consumers who struggled with the traditional color applicators. It is designed to envelop each strand of hair in the rich color crème from root to tip for even color results and flawless gray coverage. The comb has 14 outlets to provide optimum color distribution—five at the tip of each nozzle, five halfway down each nozzle and four at the bottom between the nozzles. This ensures even coverage regardless of the length or thickness of the user's hair.
WHAT MAKES THE SCENT OF PERFECT 10 PLEASANT?
Perfect 10 owes its great scent to our formulators and fragrance artists. The formulators invented a highly efficient color technology which works at a lower pH and therefore contains less free ammonia than other products. Ammonia is the ingredient responsible for the harsh smell of many colorants. In addition, our fragrance artists created a scent which not only masks the remaining colorant odor but is also based on the same principles as a fine fragrance product and has beautiful top, body and base notes.
HOW DOES PERFECT 10 DELIVER COLOR RESULTS THAT REALLY MATCH THE BOX?
A lot of work has gone into making sure that each shade of Perfect 10 matches the color results shown on the box. First, the shades were tested repeatedly in our salons on consumers to confirm just the right color results. Then, hundreds of natural hair samples of appropriate starting colors were treated with Perfect 10 in our color development labs and analyzed. The technical color readings were then translated into on-pack images. Latest imaging and software programs have turned this work into a truly high-tech process because we know how important it is for our consumers to get exactly the hair color they expect.
WHAT MAKES PERFECT 10 SO SHINY AND GLOSSY?
Perfect 10 gives shiny, glossy hair in several ways. First, it deposits high-intensity color deep inside the hair fiber, leading to more intense light interactions—visible as shine. Second, it works at a lower, gentler pH with an antioxidant, reducing the effect of free radicals formed during coloring and better protecting the hair surface. A smooth, intact surface is shinier than a rough, broken one. Third, Perfect 10 uses a dual conditioning system with the color crème and the weekly ColorSeal treatment, allowing the hair fibers to be more aligned and reflect light better.
* vs. our leading permanent colorant
** vs. leading permanent crème colorant
SIMPLE STEPS TO STUNNING COLOR DO SKIN ALLERGY TEST 48 HOURS BEFORE EACH APPLICATION EVEN IF YOU HAVE ALREADY USED COLORING PRODUCTS STEP 1: GET READY TO COLOR
BEFORE STARTING
- Put on Expert Colorist Gloves
- Put towel around shoulders to protect clothing
- Have clock ready for timing
- Comb hair gently
- Color should be applied to dry hair
FIRST - Mix color
Remove mixing cap, squeeze tube (1) into bottle (2).
Replace mixing cap securely and hold away from face. Do not shake with comb attached.
Shake thoroughly for a minimum of 20 seconds until fully mixed. Remove mixing cap immediately.
THEN - Twist on
PerfectColor Comb for All Over ColorIdeal for first time users or if you haven't colored for more than 3 months.
Applicator Tip for Root ApplicationIdeal if you color every 4-6 weeks. Use the applicator tip for your roots if your root line is 1/2 inch or less.
- Apply color immediately after mixing. Never leave the bottle with the cap on.
- Once mixed, never reseal or store the color in a closed container as it could burst.
- Pour any unused color mixture down the drain as it will lose its effectiveness after an hour.
- If any color gets on your skin, wipe it off with a damp towel.
STEP 2 - Apply color
OPTION A: ALL OVER COLOR
Apply with the PerfectColor Comb starting at your roots and where you have the most gray.
Turn bottle upside down & gently squeeze as you glide the PerfectColor Comb downward through hair.
Part & lift hair into sections as you apply color. Check hair is completely saturated & work through if necessary. Do not rub into scalp.
Leave color on for just 10 minutes (or time indicated by your strand test).
OPTION B: ROOT APPLICATION
Part your hair into sections with the applicator tip. Apply mixture to your roots. Leave on roots for 5 minutes.
Replace applicator tip with PerfectColor Comb to apply remaining color to rest of hair.Turn bottle upside down & gently squeeze as you glide the PerfectColor Comb downward through hair.
Part hair into sections and apply color to completely saturate hair. Check hair is completely saturated & work through if necessary. Do not rub into scalp.
Leave color on for an additional 5 minutes (or time indicated by your strand test).
STEP 3 - Rinse and Condition
Rinse until water runs clear. Gently massage an amount the size of a quarter of the ColorSeal Intensive Conditioning Crème through hair. Leave on for 2 minutes then rinse.
Save remaining conditioner to use once a week for up to 6 weeks of optimal high gloss color, shine and softness.
CLAIROL FAQs
WHAT PRODUCTS DOES CLAIROL MAKE?
Clairol makes haircolor products. Choose from Semi-Permanent (lasts through 8-12 shampoos), Demi-Permanent (lasts through 28 shampoos), Permanent (lasts until your hair grows out or you recolor) or Highlighting & Blonding to help you become colorwonderful™.
SHOULD INDIVIDUALS WITH NATURAL, UNCOLORED HAIR USE DIFFERENT HAIRCOLOR PRODUCTS THAN THOSE WHO HAVE PREVIOUSLY COLORED THEIR HAIR?
It depends on the desired result. If you are coloring your hair for the first time and only want to enhance your natural color, try a Demi-Permanent (lasts through 28 shampoos) product close to your natural haircolor. If you want to go lighter, you need to select a Permanent (lasts until your hair grows out or you recolor) haircolor, then refer to the insert that comes inside your box of Clairol haircolor and follow the instructions for first time application.
SHOULD PEOPLE WHO WANT TO COVER GRAY HAIR USE DIFFERENT COLORING PRODUCTS THAN THOSE WHO DON'T NEED COVERAGE?
Most Clairol haircolor products will blend or cover gray hair to some degree. If you have a small percentage of gray (not very visible), use a Semi-Permanent (lasts through 8-12 shampoos) product, such as Loving Care. If you have a higher percentage of gray hair (up to 50%), use a Demi-Permanent (lasts through 28 shampoos) product such as Natural Instincts, which will blend away gray hair.
On the other hand, if you have a lot of gray and want to cover it completely, use a Permanent (lasts until your hair grows out or you recolor) product. If you have 50% or more gray, use Nice 'n Easy Gray Solution.
HOW CAN I TEST-RUN A COLOR BEFORE COMMITTING TO COLORING MY ENTIRE HEAD OF HAIR?
Strand test is a simple method for you to test haircolor on a portion of your hair before doing the entire application. (The instructions are in your haircolor box.) It's an important step because it's the only way to see exactly how the shade you selected works with your starting haircolor to achieve the resulting color. A strand test will also help you determine the exact timing you'll need to color your whole head.
WHERE CAN I FIND PRODUCT INSTRUCTIONS?
Product instruction inserts are inside your haircolor box.
BEFORE YOU COLOR: 48 HOURS IN ADVANCE
- Take the ALLERGY TEST.
- Do the STRAND TEST to determine your optimal coloring time.
- Read this entire instruction leaflet before you begin.
IMPORTANT: SAFETY INSTRUCTIONS
HAIR COLORANTS CAN CAUSE ALLERGIC REACTIONS WHICH IN RARE INSTANCES CAN BE SEVERE. TATTOOS MAY INCREASE YOUR RISK OF ALLERGY, TO REDUCE YOUR RISK FOLLOW THESE INSTRUCTIONS:
1. DO NOT USE THIS PRODUCT AT ALL IF:
- You have already experienced any reaction to coloring products.
- You have sensitive, irritated or damaged scalp.
In these cases do not conduct the skin allergy test and consult a doctor before using any haircolor product.
2. PERFORM A SKIN ALLERGY TEST 48 HOURS BEFORE EACH PRODUCT USE even if you have already used coloring products before.
SKIN ALLERGY TEST INSTRUCTIONS
MUST BE PERFORMED 48 HOURS BEFORE YOU COLOR YOUR HAIR: You will need a cotton ball or swab, a plastic bowl and a plastic spoon.
- To open, unscrew the entire Color Activating Crème cap (2).
- Then open the Color Crème tube (1). Unscrew cap and turn it upside down. Hold firmly without squeezing and point the opening away from your face. Push the pointed end of the cap into the seal.
- Mix small, equal parts of Color Crème (1) and Color Activating Crème (2) in a plastic bowl.
- Tightly recap Color Activating Crème bottle (2) and the Color Crème (1).
- Apply mixture to a test area the size of a quarter in the bend of your elbow. Allow to dry. Use remaining mixture for Strand Test. Do not wash this area for 48 hours. During washing, protect with an adhesive bandage and remove it immediately after washing.
- Examine the test area during the next 48 hours. If no reaction occurs, you are ready to color. The absence of reaction to this test is no guarantee that an allergic reaction may not occur as a result of a future haircoloring process. However, this test represents an important precaution. Please consult a doctor if you have any doubts.
NOTE: IF A RASH, REDNESS, BURNING OR ITCHING OCCURS YOU MAY BE ALLERGIC. STOP. YOU MUST NOT USE THIS PRODUCT.
WHAT TO DO IF YOU HAVE A REACTION DURING OR WITHIN THE NEXT 48 HOURS OF COLORING YOUR HAIR IF DURING COLORING YOU EXPERIENCE:
- Any stinging or burning and/or rash, rinse immediately and discontinue use as this may be an indication of a more serious reaction. DO NOT color your hair again before consulting a doctor or seeking medical advice.
- Rapidly spreading skin rash, dizziness or faintness, shortness of breath and/or swelling eyes/face, rinse immediately and SEEK IMMEDIATE MEDICAL ATTENTION. IF AFTER COLORING OR ON THE FOLLOWING DAYS YOU EXPERIENCE problems, such as skin itching, skin rash, swelling to eyes/face, blistering and/or skin or scalp weeping SEEK IMMEDIATE MEDICAL ATTENTION.
SPECIAL CAUTIONS
- This product contains ingredients including hydrogen peroxide, which may cause severe eye irritation and possible permanent eye injury. If any product gets into your eye, flush immediately with a large amount of lukewarm water and seek medical advice.
- We recommend removing contact lenses before applying haircolor. If you must wear contact lenses during application and if any product gets into your eye, remove the lens first, then flush immediately with a large amount of lukewarm water and seek medical advice.
- Never use haircolor on eyebrows or eyelashes or if your scalp is irritated or injured.
- Do not inhale or ingest product.
- Do not use if your hair has been colored with henna or metal dyes.
- Prepare and use the product in a well-ventilated area. If you experience inhalation difficulties, move to fresh air.
- Remove all metal objects from hair before and during coloring.
- Wear gloves and rinse hair well after application.
- Keep product in a cool place away from heat and light. Do not mix this colorant with any other product. Do not keep any unused mixed product. Do not leave the mixture in a closed bottle (bottle may expand or burst).
- Product not intended to be used on children.
Keep all haircoloring products out of reach of children. STRAND TEST
Do the Strand Test each time you color to determine optimal timing and color results. Perms, relaxers, previous color, and the sun can affect your results and timing.
You will need: scissors, tape and a clock.
- Cut a ¼ inch wide strand from the darkest or grayest part of your dry hair close to the scalp and tape at the cut end.
- Completely cover the hair strand with the mixture remaining from the Allergy Test. Start timing.
- After 5 minutes, check the strand. If the strand is not the color you want, return it to the mixture and check the color every few minutes for up to 15 minutes. Perfect 10 is designed to work in 10 minutes or up to 15 minutes for resistant grays.
Fill in your personal color time below:
My timing for desired color: _______ minutes. COLOR HINTS & TIPS
- Apply color to dry hair that is free of styling product build-up. If hair has build-up, shampoo one day prior to coloring. Do not shampoo immediately before coloring. Your scalp has natural oils that help to protect it during the coloring process.
- If any color gets on your skin or household surface, wipe it off immediately with a damp towel.
- Use the ColorSeal Intensive Conditioning Crème only once a week. It has been designed to give you long-lasting benefits. For best results use an amount the size of a quarter per application.
- If your hair has been recently permed or relaxed, wait at least7 days and 1 shampoo before coloring. Do the Strand Test since your timing may need to be reduced. If you plan to perm or relax your hair, wait at least 7 days and 1 shampoo after coloring.
- If you've used a gradual color restorer, henna, or metallic dyes, do not use this product until your hair has grown out and colored areas have been cut off.
